Challenge:
In conjunction with Christmas, VivoCity was keen on tapping into the festive season to stay relevant in the retail industry. The mall was looking to increase awareness on its redemption mechanics and decoration by creating talkability and engaging with shoppers.
Strategy:
As Singapore’s largest shopping mall, VivoCity is synonymous to its mega Christmas tree and decorations. We utilised actual décor assets to entice shoppers near and far to experience them socially through videos and photos. To increase its awareness, Late Night Shopping was also plotted in as part of the Christmas campaign to further increase footfall.
Execution:
We developed a series of social content that celebrates what the mall has to offer. This includes exclusive flash and redeem, dining suggestions, gift ideas and gifts catalogues to entice and engage shoppers to shop at VivoCity.
On top of that, we did a full-fledged video on the mega decoration of the mall along with is festive events such as snowfall and more to let shoppers have a glimpse of what VivoCity has to offer.
To further drive the awareness and to keep our shoppers up-to-date, we also collaborated with Royce Lee, a host and content creator to showcase what the mall has to offer via a Facebook Live.
Results:
Total Engagement: 129,080
Total Reach: 2,902,439
your project into a success story.