In conjunction with Christmas, VivoCity was keen on tapping into the festive season to stay relevant in the retail industry. The mall was looking to increase awareness on its redemption mechanics and decoration by creating talkability and engaging with shoppers.
As Singapore’s largest shopping mall, VivoCity is synonymous to its mega Christmas tree and decorations. We utilised actual décor assets to entice shoppers near and far to experience them socially through videos and photos. To increase its awareness, Late Night Shopping was also plotted in as part of the Christmas campaign to further increase footfall.
Total Engagement: 129,080
Total Reach: 2,902,439