Main Idea:
Actstitude has managed Farcent Malaysia’s social media for years, building strong ties with local audiences. For Chinese New Year, we positioned Farcent products as festive essentials, creating a fun, relatable and interactive campaign that celebrates togetherness and freshness.
Challenge:
With a wide range of products, we strategically spotlighted those tied to spring-cleaning and festive prep, keeping the tone positive by focusing on how Farcent refreshes the home. We also ensured the campaign resonated with Malaysia’s multicultural audience, positioning Farcent as a must-have for any celebration.
Strategy:
To truly connect with audiences, we focused on real festive experiences, linking Farcent to the emotional joy of preparing a clean home. By making the products part of meaningful moments, we positioned Farcent as essential, relatable and valuable for the season.
Execution:
We brought campaign to life with a playful Spring Cleaning video featuring a relatable husband-and-wife story. By showcasing real-life moments and a lighthearted tone, we built an emotional connection, encouraging engagement and making Farcent the trusted part of festive celebrations.
Results:
4,300,000 estimated reach
6,600,000 Impressions
your project into a success story.