Watsons Kaw Kaw Deals
Main Idea:
Actstitude created engaging Reels and TikToks to help boost visibility for Watsons’ Kaw Kaw Deals, combining product promotions with fun, trending content formats.
Challenge:
One major challenge has been consistently producing high-volume content under tight deadlines. This involves coordinating diverse talents with varying styles and schedules, while keeping up with fast-changing digital trends such as balancing quality, relevance and speed demands ongoing adaptability and teamwork.
Strategy:
To tackle the challenges of high-volume production, coordinating diverse talents and keeping up with rapid trends, we optimized our workflow with advanced content planning and batch production. This improved time and resource efficiency and by rotating responsibilities for shoots and idea generation, our team maintained fresh perspectives, executed more effectively and agile in responding to new trends.
Execution:
Each video was crafted to highlight specific product offers under the Kaw Kaw Deals campaign while tapping into current sounds, challenges, and popular content styles to maximize reach. Shoots were managed efficiently through a rotating team system, allowing fresh creative input and focused execution. Quick turnarounds and trend responsiveness were key, with editing and posting done within tight timelines to stay aligned with platform momentum.
Results:
Average of 150 organic likes per video with 100 engagement each on Instagram
your project into a success story.