Pure Beauty Youth Restore Relaunch
Main Idea:
To support the relaunch of Youth Restore, Pure Beauty rolled out a series of engaging marketing materials that includes social posts, short-form videos, Instagram Stories and GIFs, highlighting the power of its hero ingredients – Fermented Red Ginseng.
Challenge:
The challenge lay in crafting the GIFs to visually capture the essence of the Fermented Red Ginseng by finding the right balance of ginseng visuals and liquid molecules to effectively represent the product key ingredient.
Strategy:
The strategy focused on reaching a medium or older age audience by highlighting Youth Restore’s core promise – restoring youth skin. We emphasized the product’s unique selling points and key claims, ensuring the messaging resonated with those seeking effective, age-defying skincare solutions.
Execution:
We executed the campaign through talent collaboration, using trusted face to deliver key product messages. The content spotlighted the hero claim – +76% more skin elasticity** and emphasized the benefits of Fermented Red Ginseng and its refined, advanced formulation.
your project into a success story.